Parasports
Adventurer
BREAKING STEREOTYPES AND INSPIRING ADVENTURE
THE PROJECT
The Parasport Adventurer project seeks to inspire people with a disability to participate in adventure and extreme sports, pushing their own boundaries and smashing stereotypes in the process. Using targeted awareness raising activities, the project promotes the unique and outstanding abilities of extreme and young adventure sport athletes with or without disabilities.
THE PARTNERSHIP
The project brings together a progressive, international partnership who are committed to making extreme and adventure sports accesible to all in society. The consotrium is led by Movigo Sport e.V. (Germany) and includes UP Adaptive Sports (Netherlands), TAKT (North Macedonia), Tengri Experience (Norway) and the European Association of Service providers for Persons with Disabilities (Belgium).
THE CAMPAIGNS
ADVENTURER HERO CAMPAIGN
The HERO Campaing focusses on the Adventurer's journey and the true heroes that embark upon it. Adventure is relative. For some, its having the courage to skydive from a helicopter, for others it is hiking to top of the hill in their village. Whatever the adventure, the journey is the same. You need to be a Hero, you need to answer the call of adventure, you'll have to face up to some challenges, and of course you will need help along the way. We tell the Hero's journey through 3 different videos.
ADVENTURER HERO
To help organisations come up with their own HERO campaign we have developed a storytelling framework, which you can use to structure your own videos, build scripts, plan shots and plan with your film makers. This structure can be applied to many other forms of media, download our HERO packs below to find out more.
YOUR ADVENTURE STARTS HERE CAMPAIGN
Adventure can begin at anytime, and it starts with a mindshift. The inspiration to embark on the Adventurer's journey is the starting point. It also can take many different forms, from a simple wheel in the park to surfing in the ocean. It is important that people with a disability see themselves reflected in social media posts which are linked to adventure, in order to spark the beginning of the journey.
ADVENTURER HERO CAMPAIGN
The HERO Campaing focusses on the Adventurer's journey and the true heroes that embark upon it. Adventure is relative. For some, its having the courage to skydive from a helicopter, for others it is hiking to top of the hill in their village. Whatever the adventure, the journey is the same. You need to be a Hero, you need to answer the call of adventure, you'll have to face up to some challenges, and of course you will need help along the way. We tell the Hero's journey through 3 different videos.
ADVENTURER HERO
To help organisations come up with their own HERO campaign we have developed a storytelling framework, which you can use to structure your own videos, build scripts, plan shots and plan with your film makers. This structure can be applied to many other forms of media, download our HERO packs below to find out more.
HERO PACKS DOWNLOAD
HERO
FRAMEWORK
HERO
VISUAL
VS CAMPAIGN
Showcasing the abilities of people with a disability is vital in changing the perception of what is possible. The VS campaign places people with a disability and without next to eachother and highlights the exceptional abilities of both. The social media posts are intended to give the viewer a short but powerful example of the endless possibilities.
ARTICLES
Narratives help us to connect and understand. Seeing what is possible and hearing from those who have acheived great things in their field. We selected 2 high profile Adventurers and asked them about their lives, the challenges they had faced and what drives them along their journey.