SHOUT N SHARE
BOOSTING THE PROFILE OF YOUTH PARASPORT IN EUROPE
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MY WORLD CAMPAIGN
We all experience sport in our own way. We love sport for our own reasons. 19 young Para Athletes from all over Europe told us about their 'World' , describing why they love Parasport, about special moments they expereinced in Parasport and the feeling of competing or training in Parasport. Participants were supported with 3 categories of 'scripts'; 'I Love Parasport', 'This Photo' and 'The Moment'
Young Para Athletes were given the chance to describe their World, speaking in their own language with subtitles into English added afterwards. . This allowed for videos to be distributed at both the national and international level, broadening the reach of the campaign but also providing local parasport organisations with valuable content.
These audio commentaries were set to animated still images, sketching the moments or showcasing the sport described by Para Athletes. The videos were released via social media and a selection can be seen below.
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.
20 UNDER 20 CAMPAIGN
The next generation is coming! The 20 Under 20 Campaign profiles 20 of the best up and coming talents in Parasport from throughout the world. Taking place every 2 years, to fit in with the Summer Paralympic Games and then subsequently the Winter Paralympic Games and IPC World Championships, the campaign both shines a light on the young Para Athletes and gives sport lovers a sneak peek of the atheltes who will be on their screens in the coming years.
Originating in Forbes magazine through the 30 Under 30 campaign which profiles the business magnates of tomorrow, the term has become common parlance for identifying and showcasing talent. In its first edition in 2019 the 20Under20 campaign profiled young APra Athletes from each continent and a variety of different Parasports, highlighting the wealth of talent and the embarrasment of riches which the Parasport sector of the future has to offer!
Athletes were selected, scripts were written and short videos were produced. Importantly, the partners produced these videos using exclusivily free tools and resources in order to test and prove the replicability of such campaigns. For further informaion be sure to check out the Exploitation Guidelines in the Resources section, until then enjoy a selection of videos from the campaign below.
Want the template for the videos we developed through this and other campaigns? We're more than happy to share them with you, just contact us and we'll send you the file.